LIFE: WHAT'S UP WITH HEADWEAR?
A lot. Magazines and newspapers are
spending more time and putting more energy into their
coverage of hats. Let’s face it; the Red Hat Ladies
have done more for headwear than Samuel L. Jackson.
There are also wonderful promotional ideas floating
around the universe. One Minnesota man collected over
70,000 hats and other groups are using headwear-decorating
contests to give away prizes and garner publicity. Now
is the time for headwear retailers and manufacturers
to go forward with creative ideas to generate publicity.
The media is eventually going to get bored with Paris
Hilton and Nicole Richie, and I don’t have to
tell you that “Desperate Housewives” is
taking their summer break.
That means the media will be looking
for something to write about. If a run-a-way bride can
get her own press conference, then why not create something
newsworthy in the hat industry? Start hat clubs, offer
money or prizes for the most creative hats or just team
up with a large consumer products company and design
a limited edition of funky hats to commemorate an occasion,
or the passing away of someone great (this can be local).
For media sources check out the TRADING POST SECTION
We hope to hear from you. Please email
us at [email protected]
or call 561-208-1168 or 877-HATLIFE