THE NYC KANGOL STORE WAS A HAPPENING PLACE ON MARATHON SUNDAY

Shoppers were out looking for hats on Marathon Sunday in New York City, but most spectators were not wearing hats, sorry. We scoured the streets for signs of intelligent hat life in NYC and found very little. That is not good for the industry and it is not good for business. But the good news is that this athletic market is a potential market for headwear retailers and manufacturers. Does this mean they don’t like hat styles in the store or they “just weren’t into you” on this day of speed and exhaustion? When we asked runners how it went, they said, “outrageous, spectacular and wonderful.” Runners donned baseball caps, but spectators and family and friends were hatless.

The Kangol Wall of Headwear: Making use of retail space