NEW ERA CAP COMPANY and HATWORLD/LIDS ARE TIPPING THEIR HATS TO YOUNG PEOPLE WITH CANCER

NEW ERA CAP CO. continues their non-profit Caps for Kids program with retailer HATWORLD/LIDS. The "Wear Your Cap to School Day," is an in-school pediatric cancer awareness program that encourages teens to raise funds for young cancer victims. Launched in seven cities in 2004, Wear Your Cap to School Day is being promoted in 46 schools across the country, with a potential student body of 34,000, up from 17,000 students in 2004.

The Wear Your Cap to School Day program encourages Middle, Junior and High School students to participate in 'tip of the cap' day in honor of peers with cancer. With permission of the school administrators, students are encouraged to donate one dollar in order to don their favorite cap to school on Wear Your Cap to School Day. Money collected goes directly to Caps for Kids to provide caps to young people within its program's reach.

In August and September Major and Minor League baseball teams promoted Wear Your Cap to School Day by saluting Caps for Kids with pre-game events. Caps for Kids participants joined players on the field, met players and received signed baseball caps at home games for the New York Yankees, Los Angels Dodgers, Texas Rangers, Detroit Tigers, Cleveland Indians, Florida Marlins, Anaheim Angels, Boston Red Sox, Seattle Mariners, Milwaukee Brewers, Buffalo Bisons and the New Orleans Zephyrs.

Hatworld/Lids also supports Caps for Kids annually with in-store canisters and promotes Wear Your Cap to School Day nationally with in-store promotions. It gives coupon offers (through their Passport program) for support until the end of October.

Caps for Kids is an international 501(c)3 non profit organization with programs in 67 hospitals throughout the United States; with 4 in Canada and 1 in Frankfurt, Germany. The organization is dedicated to giving caps and scarves signed by athletes, entertainers and other notable celebrities to children with pediatric cancer.