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COWBOY HAT PRICES SOAR DUE TO FUR SHORTAGE
According
to the media, Cowboy hats are selling at steep
prices these days, (along with real estate). It
seems that good quality beaver and rabbit furs
are increasingly hard to find, making them expensive.
According to an article by Associated Press, a
top-grade hat can run as high as $6,000.
"It used to be you could pay $30 for a hat
and it never leaked. Now you pay $300 and as soon
as it clouds up, it leaks," complained cowboy
Bill McCoin. Hatmakers, he said, used the best
quality beaver and rarely mixed the high-grade
fur with lower-quality pelts, such as rabbit,
creating hats that were feather-light yet durable.”
Gary Rosenthal, from Stetson
Hat Co, had some answers for the media.
“The cost of the raw materials determines
the bottom line, and the raw material have gone
up — a lot.”
If you are interested in the plight of
the modern cowboy or the cowboy hat, read the
rest of the story as printed.
“At the high end, for hats starting at
$800, the felt is made entirely of beaver. But
at the lower end for hats in the $250 range, the
felt is often mixed with rabbit fur, mostly from
Europe, where rabbits are raised for meat and
fur traders bid on the skins after the animal
has been butchered.
The drop of the dollar against the euro has made
even the inferior fur expensive for American hatmakers.
"Two years ago, I used to be able to buy
a kilo of rabbit fur for $2.20. Now, it's $4.70.
It just keeps going up and up. And we have no
choice but to pass the cost down" to the
hat industry, said Louis Pereira, owner of Newark,
N.J.-based American Fur Felt one
of the last remaining fur cutting businesses in
the United States.
The exchange rate is only part of the problem.
Chinese fur manufacturers have recently embraced
rabbit as well as beaver for garments, pushing
the bidding higher. And butchers are killing rabbits
younger — at six weeks, instead of two years.
While the quality of the meat does not suffer,
the fur does. "The older the rabbit, the
stronger the fiber," said Pereira.
A final factor is the growth in popularity of
white rabbits, whose fur is not as thick or as
durable as that of their colored cousins. "It's
a triple whammy," said the fur cutter.
Compared to rabbit, wild beaver always have been
expensive. But in recent years, the price of the
already costly pelts has climbed even higher.
In December 2002, wild beaver pelts averaged $14.86.
A year later, the price spiked to $17.96 and by
December 2004, they averaged $20.02. The most
recent figures for May of this year have beaver
pelts selling for $21.20, according to Fur Harvesters
Inc.
Even hatmakers, that have the money to spend
on the top-of-the-line pelts, are finding that
the best quality beaver is often ending up in
the hands of foreign competitors. "Russia
and China have been gobbling them up," said
Dean Serratelli, co-owner of
the Serratelli brand, the No.
2 cowboy hat company after Stetson. "The
good raw materials are getting scarcer and scarcer."
The best quality fur comes from the underbelly
of the beaver, which grows thick to protect the
animal in the cold winter months. With winters
around the world warmer than in the past, the
pelts have not gotten as full as they did decades
ago.
"It's a fact that if it's a warmer season,
the fur is not as good quality," said Jack
Kellogg, a custom hat manufacturer in
Wichita, Kan., whose hand-crafted hats under the
Hatman Jack's label are worn
by a host of Western celebrities.
"One thing I've noticed with the bigger
hat companies is to absorb some of the cost, they're
toying with their mixes. It's very apparent,"
he said, referring to the practice of adding rabbit
and even synthetic fibers to strengthen the felt.
The quality — or the lack of it —
is easy to detect, said Mike Wallis, owner of
Red's Hat Co. in Pendleton, a regular stop for
style-conscious cowboys. "This one feels
really good. This one feels exceptional,"
he said running his hand first over a gray $350
cowboy hat, then on a cream-colored Resistol costing
$550.
The felt of the more expensive hat is not only
soft and fuzzy to the touch, but the hat itself
is also light — yet strong. "A really
good hat is so light, it's like putting a dollar
bill on top of your head," said Wallis.
But it's strong enough that "you can lean
back in a four-wheeler and stare at the stars
and not have it blow off," he said.
Cowboy connoisseurs are quick to point out the
difference between hats sold today and the hats
their fathers wore.
Cattle rancher Robert Vestring, 85, of Burns,
Kan., remembers walking into a hat shop in the
1970s and running his hand over a hat, soft as
mink and supple. "I looked at this fine felt
hat, real thin, the best money could buy and the
owner said to me: 'When the hats I have here are
gone, there won't be anymore."'
Vestring bought eight of them — two for
each of his three sons and two for himself. In
30 years, he says, he's never found any that come
close in quality and to this day, when he wears
one of the fine hats, people — especially
Texans — take note.” |