CORNING NEW YORK GETS NEW HAT STORE

There’s a new hat store in Corning New York called VIZORS. Started by Kim Brucie and Georgina Santilli, the store sells hats, scarves, gloves, umbrellas, jewelry, socks and small accessory goods. Their goal is to infuse a sense of old world charm with new world retail sensibility.

The 900 square foot store has a 1900-era tin ceiling and an exposed brick wall from the same era. One of the shop's best sellers is a women's hat that can be worn six different ways. Their average sale has been between $20 and $30.

They carry casual knit caps and structured hats for men and women, some are even unisex. "It's like a department store with a family feel to it," said Brucie. "We have a huge selection for young people."

They are also plan on carrying Stetson hats and Western boots, starting with children's boots. The inspiration to open a store came from Santilli’s husband Greg, who owns a Western boot store in Fairfax, Virginia (that also sells hats). Because the shop is across the street from the Information Center of Corning, it is the perfect site tourists (and a good test site for merchandise). "For the last five years, this has been a diminishing street," Brucie said. "We want to get people back to shopping on Market Street."

Vizors is at: 2 West Market St. Phone: 607 - 936-1565 – email: mail@vizors.biz.