THE NEED TO BE DIFFERENT HAS BLOSSOMED

The need to be different has blossomed to its zenith among young people today. Whether T-shirts or hats, this generation of individuals demands that they have their own “say.” This sense of difference makes them indifferent to mass produced products. There are many new companies catering to this moneyed consumer who dances to their own beat.

We found a new company at Magic that exemplifies this one-of-a-kind sensibility. Called I’MTD, it stands for “I’m Totally Different.” The large collection of caps and hats is made by Harmony out of China and features novelty ideas such as baseball caps with charms dangling from a chain on the side of the cap. The also have a knitted visor embroidered with I’MTD. This is the consumer who is tired of marketing messages and uniformity. They are similar to the hippie’s of the 60’s, yet they are more marketing savvy than their peace loving kin of yesteryear. This is the same generation that is smitten with tattoo fashion. Check out these terrific caps and hats at: export@harmonychinacom. Phone: 86-514-7845858.