TRADING OIL FOR HATS

We recently heard from Karen Karlberg, owner of Hats & Jewels, a boutique near the Berkshires in Lee Massachusetts. The shop is located near the Tanglewood Music Festival, Summer Theater Festivals, Jacobs Pillow Dance and museums. According to Karlberg, “Normally I do quite well selling hat sales to this customer. But this summer I have seen hat sales plummet to the lowest level in 15 years. I have been asking women who come to my shop and only look, why they are not buying hats. They tell, ‘Hats are a luxury item, even the cheaper ones, and I do not have money to spend on luxuries this year because of gas prices.’ I wonder if this is happening in other hat shops.” You can email her at: karenkarlberg@msn.com
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